A logo is nothing but a symbol that is used to identify a company or a particular niche in a business. This forms the basis of the corporate identity. Logos usually consists of a name, letters, emblems or just about any graphic design.
They are created so as to help identify the brand in a crowded market; it doesn’t add any value to the products on its own accord. The only benefit of having a logo is the fact that people would be able to identify your products when they’re off shopping. However, when creating a logo you need to make sure that it is appealing and at the same time represents your business.
Therefore, logo designers make sure that the logo stands alone – it is definitive, bold and the color combinations used are well chosen to represent a particular business.
What’s brand design supposed to be?
If you look carefully into the definition of the term brand design, it goes as – a symbol or design that may also include a name or term so as to help people pick out the goods and services offered by a group or business.
A brand is something that delivers your message to the public in a clear and concise way. In addition to spreading a message your brand connects customers with your business emotionally so as to motivate them to buy from you – thereby increasing their loyalty towards your brand (Or business as a whole).
Usually it contains the logo along with a tagline to go along. The logo remains constant for the entire product range; however the tagline (Which represents the brand design) changes as per the products.
Your tag line expresses the benefits as well as the overall quality of the services and products that you offer your customers. Therefore, when you combine your logo and tag line you end up with a brand design that lets people know what you’re offering and at the same time reminds them about your corporate business.
Relation between the two
Very often people use these two terms interchangeably. However, as already mentioned they are totally different. Brand design does include your logo, but logos don’t include brand design. Logo is only a means to let people recognize you in a wide market whereas a brand helps in recognition as well as spreading your message. Hence, all businesses need to make effective use of these two.